The majority of Beta's work continues to center on strategic marketing and new business development. Most projects are aimed at helping companies identify and take advantage of opportunities for profitable growth.

"A key feature of most projects is what I call a management dilemma," said Mr. Hosmer. If the company fails to adapt to changing conditions and shifting markets it will surely stagnate and eventually fail. At the same time, the selection of the wrong strategy can also lead to failure. "That's where we come in," said Mr. Hosmer. We help companies steer a course to better results without taking undue risk.

For further information contact Mr. Hosmer at bhosmer@betacg.com or by calling 1-800-318-9375.

July 11, 2002
New Article - 56 Things People Say to Resist Change.

May 17, 2002
New Case Study - Turnaround Following the Loss of a Major Customer.

February 25, 2002
New Case Study - Evaluating an Acquisition Candidate Based on Market Synergy.

January 12, 2002
Brad Hosmer, president, announced the publishing of Beta Consulting's 12th annual Business Outlook Survey Report. The report reviews 2001 results and expectations for 2002 including profit, sales, and key strategies. Email or telephone for more information.

January 7, 2002
New Case Study - Developing a Marketing Strategy for a Small Company in a Market Dominated by Giants..

November 2001
Brad Hosmer, president, announced the launch of Beta Consulting's 12th annual Business Outlook Survey. This year's survey will include scores of top executives. Survey results will profile 2001 results, expectations for 2002, and key strategies for the years ahead. Full survey results will be published on this web site by mid January 2002. Contact Brad for more details.

March 23, 2001
Beta Consulting Group launches new Web site, www.betacg.com!