Case Studies
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Case Studies |
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Change Strategy to Grow The client is a third generation family business involved in the manufacture of stamped, formed, and machined metal parts, molded plastic parts, and assemblies. The company serves the marine accessories, automotive, and agricultural equipment industries. Products are sold to OEM, end user, and distributor customers. Sales are in the $10-20 million range. Company sales had reached a plateau. As the industries it served consolidated, a small number of customers accounted for the majority of sales. The plant was operating at about 50% of one shift capacity, but the business remained very profitable. Management decided to diversify by developing new products for markets not presently served. We reviewed the production operations to document the company's manufacturing capabilities and the capacity of all major machinery and equipment. The review highlighted potential bottlenecks as well as areas where capacity was ample. In parallel we researched twenty industries. Five of these industries were selected for further study based on their growth rates and profit potential. Further research identified ten specific products in the five selected markets. These were products that the company could make with existing equipment and plant resources augmented by selected subcontracting. The most important element of this project was finding a match between the company's capabilities and product opportunities in attractive markets. The recommendations were based on a blend of manufacturing, engineering, and market factors. |
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