Case Studies
|
|
Case Studies |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Home About News Services Case Studies Business Surveys Articles Seminars Contact Us |
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
New Customers - Related Market The client is a privately owned manufacturer of hide-a-bed mechanisms, bed components, and roll-away beds. Products are sold to OEM, distributor, and retail accounts. The company also provides quick response delivery in certain markets with its own trucks. Sales are in the $10-15 million range. Company sales were declining. Competition was increasing as a result of merging smaller competitors. Large customers were demanding better pricing and other concessions. Profits were barely in the black. The management team was small and overworked. Beta Consulting uncovered related niche markets where the company's distribution and service capabilities could be utilized. We created a practical plan for reaching these markets through superior service, competitive pricing, and focused sales effort. The key to the success of the project was in the implementation plan. A step-by-step approach proved both practical and realistic given the company's manpower and financial resources. |
|
|
|
|
|
|
|
|
|
|
|
||
|
|
© Beta Consulting Group, Inc., 1995-2007. All rights reserved. Produced and powered by: Sitesurfer Publishing LLC |
|
