Case Studies
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Case Studies |
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Combine Products and Services The client is a division of a Fortune 100 company. One product line includes a wide range of molded plastic components used by OEMs in consumer and industrial markets. A factory based direct sales team was generating a few million dollars in sales per year. The company had unused molding capacity as well as open assembly space in the factory. Incremental sales volume would be very profitable. Market research revealed that several key customers were interested in streamlining their internal operations by outsourcing more components as well as certain assembly functions. This situation was advantageous for the client because of available production capacity and its location in a favorable labor market. The company developed a contract assembly service that also triggered an increase in plastic component sales. The bottom line effect was very dramatic. The key to this project was correctly identifying what the customer needed and then filling that need. |
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