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The following is mainly a list of published articles written by Bradley E. Hosmer of Beta Consulting. In addition the list includes several presentations made by Mr. Hosmer to various conferences and groups as well as a number of published book reviews. Click on an article, book review, or presentation to jump to the full text.

  • Growing Your Business - Part 1 of 3 Parts: Customer Satisfaction - The First Key To Business Growth.

  • Growing Your Business - Part 2 of 3 Parts: Sell More to Your Existing Customers - The Second Key To Business Growth.

  • Growing Your Business - Part 3 of 3 Parts: Developing New Customers - The Third Key To Business Growth.

  • Most Companies Who Seek New Customers and Markets Are Unhappy with Results, Survey Finds.

  • Survey Finds Companies NOT HAPPY with Marketing and Product Development.

  • The Vendor Dilemma: Because of Re-Engineering, Vendors Now Must Do More.

  • Introduction to Market Research, presented to the New Hampshire Inventors Forum, October 2000.

  • Marketing Imported Products, presented to the New Hampshire International Trade Association, January 2001.

  • Marketing Essentials, presented to the New Hampshire Inventors Forum, September 2000.

  • Book Review: "The Loyalty Effect by Frederick F. Reichheld. The hidden force behind growth, profits, and lasting value."

  • How Old Dogs Can Learn New Tricks in our Age of Change.

  • Market Research Void - Key in Failed Market Expansion.

  • Great Customer Service Equals Profit, Survey Says.

  • Well Managed Companies Always Follow Three Strategies.

  • Old-Time Industries: Re-Inventing Themselves They Leap Ahead.

  • B2B Customers: Share Business Risks and Info. or Else!

  • To Solve the RIGHT Problem, Ask Why, Dig Deep!

  • Is Your Company Ready to Supply Everything Customers Need?

  • Seven Strategies Successful Companies Always Follow, presented to the annual conference of the Independent Computer Consultants Association.

  • Train Your Salesforce to Dig for Unspoken Needs.

  • Surviving the Slowdown.

  • Risk Sharing as B2B Ideal.

  • Going Global: Should You or Shouldn't You?

  • Can an "Old Dog" Learn New Tricks in our Age of Change?

  • Lessons from "Stodgy" Companies: Re-Inventing Culture and Attitudes.

  • Shadowing a Management Consultant.

  • Employee Retention, A Markting Issue?

  • Seven Strategies Successful Companies and Executives Always Follow.

  • 56 Things People Say to Resist Change.

  • Book Review: "Customer Equity" - Building and Managing Relationships as Valuable Assets.


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